August 27, 2010 | 
A great way to increase your sales if you have a Pizza Shop is offering Pizza by the Slice!
Sales, marketing and pizza to boot,
What that have to do with Niche Marketing you might ask?
Everything!
Let’s count the similarities:
You are selling a piece of the whole pie
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One pizza pie usually converts into 8 slices.
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When you go into niche marketing; you are offering your customers a specific product in a large market full of products, laptops market is an ocean, IMac is a drop in that ocean which a lot of people want.
You are doing more work
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Cutting and packaging those slices count.
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Building campaigns to target customers for a specific product in way harder than campaigns for any general product. Keywords are different, Market Research takes more time and Conversions are a bit slower.
You are making more money
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The price of 8 slices is usually MORE than the whole pie price.
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If you picked the right product to promote, your profit margin is bigger than selling a general product.
Your Pizza must be fresh
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Ditto for the pizza part
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Your niche product must be current and in demand, do not try to sell me CRT monitor while everybody wants flat screens.
Your cash back guaranteed is a must
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I do not like your pizza slice, I want my money back!
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I do not like your product, I want my money back!
The problem with pizza slices is that you can not take them back; But you have to offer Customer Satisfaction Guarantee on your niche product; Refund Policy and all that jazz.
You are incurring more expenses
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Containers for the pizza slices, more napkins…etc
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Seeking professional help for your web site is expensive, and unless you go for long trail keywords; you would be paying more for your PPC’s.
Your Product Quality should be tops
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Goes without saying for pizza; people will taste the difference.
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Do not go cheap with your site and content: Use professionally designed template, well-known payment gateway and a good web hosting company.
Your Competition is tough
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“Maybe I’ll get a sandwich for lunch down the street.”
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Did you really think you are the only one who thought about that niche product?
If you felt hungry after all that pizza talk; good…go get you some. But if you felt that your Niche Marketing efforts could use some of those tips…I would feel much better!
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