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Niche Marketing:Pizza by the Slice!

 A great way to increase your sales if you have a Pizza Shop is offering Pizza by the Slice!Money by the Slice

Sales, marketing and pizza to boot,

What that have to do with Niche Marketing you might ask?

Everything!

Let’s count the similarities:

You are selling a piece of the whole pie

  • One pizza pie usually converts into 8 slices.
  • When you go into niche marketing; you are offering your customers a specific product in a large market full of products,  laptops market is an ocean, IMac is a drop in that ocean which a lot of people want.

You are doing more work

  • Cutting and packaging those slices count.
  • Building campaigns to target customers for a specific product in way harder than campaigns for any general product. Keywords are different, Market Research takes more time and Conversions are a bit slower.

You are making more money

  • The price of 8 slices is usually MORE than the whole pie price.
  • If you picked the right product to promote, your profit margin is bigger than selling a general product.

Your Pizza must be fresh

  • Ditto for the pizza part
  • Your niche product must be current and in demand, do not try to sell me CRT monitor while everybody wants flat screens.

Your cash back guaranteed is a must

  • I do not like your pizza slice, I want my money back!
  • I do not like your product, I want my money back!

The problem with pizza slices is that you can not take them back; But you have to offer Customer Satisfaction Guarantee on your niche product; Refund Policy and all that jazz.

You are incurring more expenses

  • Containers for the pizza slices, more napkins…etc
  • Seeking professional help for your web site is expensive, and unless you go for long trail keywords; you would be paying more for your PPC’s.

Your Product Quality should be tops

  • Goes without saying for pizza;  people will taste the difference.
  • Do not go cheap with your site and content: Use professionally designed template, well-known payment gateway and a good web hosting company.

Your Competition is tough

  • “Maybe I’ll get a sandwich for lunch down the street.”
  • Did you really think you are the only one who thought about that niche product?

If you felt hungry after all that pizza talk; good…go get you some. But if you felt that your Niche Marketing efforts could use some of those tips…I would feel much better!



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WordPress Fans:YouTube Plugins

YouTube it and forget it!YouTube WordPress Plugins

However; not all of us upload to YouTube, yet we want to show some of those video clips everybody is talking about on our blog , see what our reader has to say about them and take a piece of that sweet traffic pie.

Copy and paste that YouTube code works fine, untill you have to show more than one video at a time; Mosaic …big time!

I ran into the same problem with one of my blogs:

The page took forever to load, the video frames were all over the place and my post with video clips in them has no thumbnail to show under “Featured” spot!

And although you will find quite a few of YouTube Plugins when you browse; not all of them made the cut:

Some were paid for, some demanded heavy coding and some simply did not work!

Here are a few easy to install and use Youtube Plugins for WordPress:

TubePress

Author Descripition

“TubePress is an open source PHP library that displays gorgeous YouTube and Vimeo videos and galleries in your blog. It’s available as a WordPress plugin or as a stand-alone PHP library…”

Home Page

Youtube Thumbnailer

Author Descripition “This plugin creates thumbnails from your Youtube videos embedded in your posts…”

Home Page

YouTube Simple Gallery

Author Descripition

“This plugin let’s you add a gallery of YouTube-videos to your site, displaying thumbnails for each video. With Thickbox installed you can chose to open videos in a box on your site, rather than going to YouTube.com…”

Home Page

Video Download

Author Descripition

“Allow your readers to download embedded YouTube videos directly or as mp3 files…”

Home Page

WPreso Video FeatureBox

Author Descripition

WPreso Video FeatureBox is a WordPress plugin that allows you to create a list of Featured Videos slides from your video posts or video category.

Home Page

Youtuber

Author Descripition

“Easily add YouTube videos to posts using valid xhtml markup…”

Home Page

YouTube Sidebar

Author Descripition

“Add YouTube or Blip TV videos to any post to make them show in your sidebar…”

Home Page
And a few tips to help you with YouTube code:
  • When building a YouTube Video Gallery: Keep the diminsions for all the videos constant: Width and Height.
  • Check your videos regulary: YouTubes come and go!
  • What you copy is what you get: The code you copy contains all the syle elements for your video, if you want to change anything in it; go back to YouTube and start over.
  • Stay away from Auto Play option: It is annoying to say the least.
  • Do not include related videos: Your readers will likely click on them and forget to come back to your blog!


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WordPress Fans:Make My Feed Better Plugins

First; let me admit: The idea behind this post is not mine!Blog Feed

One of my readers typed in Google:”make your feed better” as a search term, which made me think and take a second look at my own blog feed:
How would I improve on it?
What would make my Blog Feed really Better?

Your blog feed is your broadcasting station on the web: You allow us to display your content on our blogs via your feed,and we rewrad you back by spreading the word about your blog and subscribing to it. In the age of speed reading, blog surfing and “give me info now“, it is a badge of honor to have more subscribers, more trafic to your blog is a good result too!

Your typical Blog Feed is a stripped down version of your blog: Blog Title, Blog Slog, Post(s) headings and an excerpt of each of your posts, Simple, and to the point reading material.

But:

  • What if your post image is a part of your post and you want to display it just right?
  • What if you want to include your blog pages in your feed?
  • How about if you want to share your content but not give it away to content thiefs?
  • And what if you want your feed to be not so borring 1, 2, 3 kinda list?
  • Copyright…Anyone?

Here are a few plugins that would let you do just that (and more),  I would have called them: Better Feed Plugins; but the name is taken already:

MediaRSS

Author Description

“MediaRSS is a way of embedding media into your feeds….. provides for many kinds of media: audio, video, etc. This plugin is equipped to locate img tags in your posts and generate XML code that can be used by feed readers..”

Home Page

RSS Includes Pages

Author Description

“Modifies RSS feeds so that they include pages and not just posts. Deactivating the plugin restores RSS feeds to their default state.Including pages in your feed is particularly useful if you’re using WordPress as a CMS where pages represent a good portion of your content..”

Home Page

RSS Add Image Header

Author Description

“This plugin will allow you to add one image or logo of your choice (defined in settings) to your RSS feed header. It is very simple to install/maintain and will add your website’s presence to your RSS feeds by giving it this personal touch..”

Home Page

RSS Just Better

Author Description

“It displays a list of feed items from a given feed URL. You can select the number of displayable items, whether you want publication date, time and/or excerpt (and how many chars of it). The user can choose to have a ordered (numbered) or unordered (bullet-point) list and to open a new windows or not, when clicking on the linked items..”

Home Page

FD Feedburner Plugin

Author Description

“Redirects the main feed and optionally the comments feed to Feedburner.com. It does this seamlessly without the need to modify templates, setup new hidden feeds, modify .htaccess files, or asking users to migrate to a new feed. All existing feeds simply become Feedburner feeds seamlessly and transparently for all users. Just tell the plugin what your Feedburner feed URL is and you’re done..”

Home Page

Anti Feed-Scraper Message

Author Description

“Helps prevent your RSS feed from being “scraped” (copied and reposted elsewhere), by adding a customizable message with a link to your original post. When the plugin is activated, a default message is shown. This message can then be configured in the options page..”

Home Page

WCM Page Feeder

Author Description

“WCM Page Feeder lets you easily create and customise an RSS feed for your pages. Customize your feed using the settings page or via URL parameters. This plugin is great for those who use WordPress as a CMS solution and want to pull content into their site other than using the WordPress environment. The latest release now feeds single pages.

Customise the following options:

  • Feed single pages
  • Define the maximum number of pages to show in your feed
  • Get child pages
  • Get parent pages
  • Order ascending/descending
  • Sort by column page_title etc..
  • Filter Authors
Home Page

Feed Layout

Author Description

“Feed Layout lets to modify the feed contents adding headers, footers, copyright notices. You can add a copyright notice to every post, a link in the bottom like a “continue reading”, link to specila contents your reader can access only subscribing the feed, ads form ads servers like Tradedoubler, Zanox and so on..”

 Home Page


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WordPress Fans:Simple Steps to Optimize Your Blog

Blog Optimization: Call it Spring Cleaning, call it Tune-Up…or any other name; but you need to do it no matter how much you are afraid to, how much you dread breaking it (actual word used around the web instead of corrupting the codex or missing up the scripts), or how many times you thought about it and chickened out at the last minute!

Most of us run after SEO Optimization for our blogs first; not a bad idea if you ask me; but there is more to a WordPress blog than attracting more visitors and climbing up the rating ladder, there is a living blog which is open 24/7, dose not require a heap of time to keep running and can do much better if you take a proper care of it. Do not fear; help is here (I know; it does sound cheesy) All you need is a few plugins, a few key strokes and some patience, coffee will help too:

Back up Your Data Base

No one is perfect; and you do no want to work on making your blog better just to be greeted with Fatal Error; or that ugly White Page of WordPress Doom, use any of those plugins I mentioned in this post.

I usually make unzipped SQL copy and a Zipped copy, in case you want to work with phpMyAdministrator  where raw SQL files for certain tables are easier to handle. As an extra safety measure; go to your Dashboard and make an XML  copy of your blog just as you do when you transfer your blog to anther hosting company, we are not taking any chances here.

Check your blog Security

Yes we do ignore it, or we are simply too afraid to face the music: Hackers and Spammers are out there in droves; ignoring them will not make them go away!

Plugin to use:

  • WP Security Scan: Checks the write permissions of your WordPress blog and points out which file needs to be changed and where.
  • WP Malware: Scans your blog files for any .htaccess files you do not know they exist and lists the location for each. You would be surprised of how many you already have in your blog directory.

Take out the trash

Every bit of un-needed bytes in your Data Base is slowing you down and putting more pressure on your server; cleaning those extras is a good thing for your blog’s health. Plugins to use:

  • WP-Optimize
  • GD Press Tools
  • WP DB Manager
  • WP Clean Options

Check and Validate your Feed

Make sure you are broadcasting, your feed is your source of repeat traffic, use a Feed Validation service like Feed Validator and try to make your feed accessible to everyone. Making it look better is a plus.

Get your Keywords and Tags in order

SEO of course is the magic word, Tags and Keywords are the arrows that point to your blog in Search Engines Listings. You do not have to cram a lot of them in each post, just enough to reflect what are you posting about,  without any Ghost Tags or Fake Keywords you do not even have in them, yes, there are a few of us who use ghost tags to draw traffic.

Cut the Grass

In our case; it is the add-ons that you put on your side bar(s) and kept on adding, all of us do that all the time so do not feel guilty. Go to your friend’s house and check your blog on his/her PC: Does it look crowded, missy or taking forever to load? Use Site Loading Measurement to see what needs to be trimmed.

Check your Broken Links

There is nothing worse than reading a post and clicking on a link that leads nowhere! Broken Links plugin will list them for you and point to the exact location, web sites and blogs come and go and you will find a few of them overtime.

Check your Site for Errors

If you are handy with your CPanel, you can have a list of your site errors and what is causing them. If you have Google account, you can check your site errors through Web Masters Tools.

Plant some flowers

In other words: Go back to your old posts and add some graphics; making sure you have the right ALT tags and Titles. Search engines do list images, web users search for them, and you need more arrows to point to your blog.

Now that was not an easy task, and those steps are nothing to sneeze about, but you made it and you have a better and a more appealing blog, Do not forget to repeat your blog optimization on regular basis, but for now: Do what you do best: Keep on Blogging!



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