Have you fished before? Sounds strange to compare Internet Marketing to Fishing; I know, but keep on reading for a minute:
Do you remember watching a fisherman toting that small net on a sitck around? It is for catching the small fish which he would use later to hook the BIG ONES, the same applies to Internet Marketing Niches!
When you concentrate on a Micro Niche; you are using that same small net to land a lot of small leads and sales which will bring in the big ones; and if you have enough of them, you would not need the big ones anyway! Which brings in the Focus in your marketing strategy, zooming in on a very specific niche (a.i Micro Niche) will give you:- Smaller overhead and expenses when it comes to advertising or bidding on Keywords
- Less competition in the marketplace
- The ability to offer and maintain Quality products to promote
If you are promoting Fishing Gear for an example ( which is a Macro Niche ); you will attract a few customers, but on the other hand, marketing Fishing Rods ( Micro Niche ) is a lot easier and there are a lot of fishermen looking for the right one!
Finding the micro niche requires a bit of research; but Micro Niche Tool will give you a helping hand and a headstart. As a friend of mine says: Narrow your focus and get your rewards in more sales! Who said internet marketing is not fun? …we’ve just gone fishing!
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Can you provide more information on this?
Sure Alex,
Computers is the Niche, Laptops is the Macro Niche and Cheap laptops is the Micro Niche as well as {Brand Name} laptops; I’ll bet you you have tons of people looking for cheap laptops in their search!
I’ll have another post on this topic soon.
Performing Long tail Keyword Research is particularly better for those who are just starting out with internet marketing. Generally, long tail keywords will mean lower search volume, in any case when doing keyword research, it is essential to have the correct tools accessible. A great keyword software will produce results easier. It also it’s easier if the niche you are exploring is one that you are passionate about.
Niche marketing is a good way to promote products and earn money online because there are few competitors yet.
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