Your step to the Top of Internet Marketing

   It is spreading everywhere like wildfire…! That little add-on to your email you use to personalize your messages is acting against you;  claiming more victims and slashing your opt-in ratio like there  is no tomorrow.

   You did not bother to re-check HOW that add-on is showing up in your message, and John for an example will now receive your email with a header that says: “I have some good news for you firstname!” Or he will read something like: “Do not miss out on this firstname, I’ll tell you why”

   By now, John is wondering: Who is that firstname? Is he a new comer to Internet Marketing I do not know about? Did I open yet another Spam mail by mistake? And feeling left out of the whole conversation!

   No, it is not funny by a long shot, it is Firstname Syndrome claiming another name out of your mailing list that you worked so hard to enlarge!

And you have a choice: Revise your emails before sending them out OR Keep doing “Hello firstname”, Firstname Syndrome will be waiting!

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