Cash Building Strategies Series: Marketing Your Online Business, Part A

Marketing Your Online Business

Strategies to Make your Business Successful

   Now that you’ve learned some different online businesses to choose from, you will want to learn some ways to market your business so it can become successful like many other internet marketers who have been down the path you want to travel.
Let‘s explore some of the more popular strategies of marketing your online business.

Website

   Your online business website is the perfect place to start. If there’s one thing that could make or break your business, it would be the website itself. Here are some things that are important to know about your website for marketing purposes:

Domain name- The domain name is the address to find your site on the internet. You want to choose a domain name that matches closely to your site or business name. This helps any internet user find your business easily if they’re searching for a certain topic. An exact match would be the best option, but if it’s not available, try finding one that comes as close as possible.

 
Keywords- Utilize the best keywords to place within the content on your site. Keywords are words that internet searchers use when they go to the search engines to find information on a specific topic. The keywords would get indexed by the search engine and placed within the results page for a user. The higher your site is ranked on the results page, the more chance you have that the user will choose your site to visit.

 
Market with a Niche- A niche narrows down your business to market to a certain group of people. Narrowing down your marketing efforts to a smaller group to help you give what your consumers want. Larger groups have too many people that have too many different needs. This makes it difficult to get your audience interested in what you have. The smaller groups will be the people that are more likely to want what you have, so marketing will be much easier. 
   Your website will need to reflect whatever niche you choose for your business. If you’re targeting mothers with young children, your site should reflect that. You would have graphics that would connect to mothers with young children and the content on the site should be written to something they could relate to. This will help with the search engines as well.

Blog- Provide a blog to go with your website. It should relate to the theme your business site has. Personal blogs should not be used here. If you use a blogging program that isn’t connected with your site, try to design the blog’s template to match your business site as close as possible, so it appears that the blog goes along with the site.
Blogs are another way to utilize the search engines to gain visitors. When a visitor finds your blog, they can see that you have more information to offer them on that topic elsewhere on your website, so they can just click through on the link provided.

E-Mail Marketing

   E-mails are essential to any marketing campaign. This is how you keep your business and products fresh in your potential customer’s minds. Getting a visitor to your site is one thing, but getting them to remember you over the millions of other websites out there is a whole thing in itself; especially when they’re interested in buying.
   E-mails come at regular intervals to provide information to website visitors to help build credibility as well as get your business name in the forefront of their minds. This can be done in a couple of different ways. To get e-mail addresses to send your messages to, you will provide an opt-in email feature on your site so that people can sign up for updates on what you’re offering or for more information.

 
Newsletters- These are used to provide small articles in topics that relate to your business. For example, if you sell vitamins and minerals, your newsletter can offer articles on alternative health practices, etc. to show how important your product is to them.
   Newsletters can be sent to their e-mail inboxes with the introduction to an article and a link where they can go to your site to read the rest of the article. This enables users to become familiar with your site and makes it easier to remember you when they decide they want to buy something you’re offering.

 
E-Courses- You can have a sign up feature on your site for visitors to use to learn the basics about a topic. If you’re selling vitamin products, you can use an e-course to help teach your readers how to pick the best ones for different kinds of health problems.
E-courses are typically sent over a 5-7 day period and are often offered for free. This keeps your business name in their minds by reminding of it every day that the e-course comes into their inbox.

 
Updates- For those who have purchased something from you or people who have signed up for this feature, you can provide them with updates on your products, discounts, freebies, etc. This way if you don’t hook a visitor into buying in their first visit they may see something later on that catches their eye and entices them to buy.
The updates can also help bring in more traffic for your site. Those who have already signed up for your lists will have friends, family, neighbors and co-workers that they could refer to your business by simply forwarding the messages on.

Coming up Next:

Marketing Your Online Business, Part B

• WordPress Meets Marketing:Shopping Cart
• WordPress Meets Marketing
• Cash Building Strategies Series: Types of Legitimate Online Businesses, Part 7
• Cash Building Strategies Series: Types of Legitimate Online Businesses, Part 2
• PPC Basics: Cash and Pay-per-click Affiliate Programs

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