Viral Marketing Series Part 7: Using Forums in Viral Marketing

Using Forums in Viral Marketing

   Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect.

   Forums aren’t marketplaces but when used as such, the marketers’ actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can ban them from the site with the click of their mouse.

   In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. Of course, it also means abiding by and all rules that exist. By doing this, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.

This type of marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. One forum grants .sig files only after a member has created one hundred valid posts and another has disallowed ads in sig files altogether.

Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic. It is not there to advertise products and services. By focusing on the topic and posting questions and answers, a marketer’s reputation will grow and this creates the potential for sales naturally.

Successful Forum Viral Marketing

In order to be successful using forums to do viral marketing there are some things that are required. 

Do Your Homework: Prior to joining any forum, you must do some research.

1. Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many types of forums could apply….everything from holistic medicine to stay-at-home moms.

2. Choose popular forums.  There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this.

3. Choose forums that allow sig tags.  If it’s possible read the rules before joining and pay attention to them. Your time is important, too.  It is better to find out that a forum doesn’t allow posts with sig tags before you go to the time and trouble of joining.

After You Have Joined: OK…you have chosen two or three forums that meet your requirements…now what?

1. Keep your sig tag short and update it regularly.  The ideal thing is to limit yourself to one link, preferably to your main website.

2. Never create posts that are nothing more than an advertisement. This all but a universal rule and only displays the marketers lack of experience if he does so.  At best this kind of post will be deleted by the monitors….at worst, it is grounds for being banned.

3. Work the room.  Be an active member on the forum. Plan to spend at least an hour each day there and take the time to get to know the users. Take the time to introduce yourself with intelligent questions depending upon the forum’s topic. 

As a marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them.

Coming up Next:

Using File Sharing in Viral Marketing

• Viral Marketing Series Part 6: Using Videos in Viral Marketing
• Viral Marketing Series Part 9: Using E-Mail to Achieve Objectives
• Viral Marketing Series, Part 3: Why and How E-mail Viral Marketing Works
• To SEO or To PPC?
• Viral Marketing Series Part 11: The Many Facets of Viral Marketing

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