Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to [...]
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Yes; it is the ole Sales funnel with a new and improved look and feel!
When we are talking about Internet Marketing, it is a totally different game.
The Old Sales Funnel
You are spreading your marketing effort on a board spectrum of media: Telemarketing, Printed flyers and advertisement in newspapers, snail mail, tradeshowes ..etc and your return [...] |
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