Viral Marketing Series Part 11: The Many Facets of Viral Marketing

 The Many Facets of Viral Marketing  In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign.

Seven of those ways [...]

Viral Marketing Series Part 10: Using Chat Rooms in Viral Marketing

Using Chat Rooms in Viral Marketing

   Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if they are used the right way, these channels can be great to communicate with the market – especially to establish a dialogue with customers.

   Have you ever [...]

Viral Marketing Series Part 9: Using E-Mail to Achieve Objectives

 Using E-Mail to Achieve Objectives

   Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way [...]



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