Viral Marketing Series Part 14: B2B Marketers Do It, Too

 B2B Marketers Do It, Too   They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has [...]

Viral Marketing Series Part 9: Using E-Mail to Achieve Objectives

 Using E-Mail to Achieve Objectives

   Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way [...]

Viral Marketing Series, Part 2: Your E-book is your Viral Salesman

Your E-book  is your Viral Salesman   E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will [...]


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