February 17, 2009 | 
Yes; it is the ole Sales funnel with a new and improved look and feel!
When we are talking about Internet Marketing, it is a totally different game.
The Old Sales Funnel
You are spreading your marketing effort on a board spectrum of media: Telemarketing, Printed flyers and advertisement in newspapers, snail mail, tradeshowes ..etc and your return will average about 1-3 % .
Your sales department has the control, does the leg work and you hope it is good enough to let you reach your sales goals.
The New Sales Funnel
The internet stepped in and gave the customer the control over where to buy, when and how, anyone online can browse for product, compare prices and purchase without even contacting your business and if he does; He already googled it, read the reviews about and has all the information that he needs and your site happened to have the best deal available!
A dilemma for your sales? Not really; You should have the tools and the resources to turn your Sales Department into Marketing and Sales Department:- SEO (Search Engine Optimization)
- Social media and Blogging tools
- Press releases and Buzz marketing
- On-line advertisements and PPC (Pay Per Click) campaigns
- Salecopy Pages and Squeeze pages
- Lead conversion into sales
- Marketing research and analytics
It is the same customer; only now you have to get him interested enough in Your Product that he would buy from you!
Do your homework right and you will be rewarded with a huge return because you now have a much larger audience and a bigger chance of reaching them.
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