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Posts tagged: Ppc Advertising

Quick Tips For Better PPC

author Topmaker | timestamp October 30, 2009 | categories 8 Comments

While Search Engine Optimization (S.E.O) is a must for any online business; you need Pay Per Click Advertising (PPC) to take your venture to the next level: Making more money.  Think of it as an investment you pay ahead for better exposure and more revenue that will come later.

You would need all the help you can get your hands on; so here are few quick tips to get you started in the right direction:

Organize your Ads into Ad Campaigns

you should set up separate Ad Campaigns for individual products, working on multiple products and packaging your ads to point to them will only increase your work load, cost you more and decrease your campaign efficiency; it is like throwing handful of stones at a target (your prospective) and hoping that one of them will get his attention…

Organize your Ad Campaigns into Ad Groups

Each Ad Group with its own Terms and Keywords, each with an average of 25 terms for general campaigns and as little as One Keyword for a Must Sell product. The advantage of creating Ad Groups shows best when you run the reports, you get to Zero On a specific term you are using without digging through pages and pages of reports. As a good side effect to organizing your ad; you will be rewarded with a higher Quality Score from your provider (be it Google, Yahoo or MSN) as they consider your tightly organized groups. Remember: Better Quality Score equals better Ads position, and might even lower your Cost per Click (CPC).

Do not get attached to your keywords

Marketing in general changes fast; Internet Marketing changes even faster, your task is keeping up with the trends and those changes as soon as they happen, if you notice a drop in response for certain Ad Group; then it is time to revise the Keywords in that group and even dropping some of them. Humans are collectors by instinct; but Keywords do not follow that habit.

Start with Long trail keywords

You will be paying an arm and a leg on short Keywords in a very competitive arena; while your competition are using long tail keywords and laughing their way to the bank!  You would get less click-through of course; but they are Specific-need clicks; with higher conversion rate.

 Do not skip on A / B tests

Or Split Tests, they require more time and more money, but they provide you with an idea on which keywords are performing best in real world situation and how.

Improve your Ad Quality

Gone are the days when you place any ad in any form and someone…. somewhere will click on it; with the market saturation with ads and web surfers ignoring them; your ad should be of high quality with a  careful choice of wording: Catchy Heading, short and to the point Description and a sleek link. Take your time writing your ads, look at other advertisers ads and learn.

Work on your site relevance

Taking into consideration that Content is still King; your pages should be about what you are selling; with your campaign terms placed in a logical fashion in them. When the search engine can not find your own campaign keywords on your own pages; your campaign is a waste of time and money. If your campaign is designed for Hobbyist for an example; your page should be all about hobbies, Keywords and all.

Traffic is not everything

Quality traffic IS; you tend to look at the number of visitors to measure the effectiveness of your campaign: Lot of traffic…lot of sales….not exactly!

Compare a 1000 visitors who have seen your ad with 1 percent Click-through (which translates into 10 general inquiries) to 100 visitors who are looking to buy Hobby supplies and 1 of them decided to buy because your page screams: Hobby supplies Sold Here…the winner should be obvious!

Eliminate Duplicate Keywords

Pete and Repeat does not work in PPC, duplicating your Keywords in your campaigns will only cost you more money, money you should be spending on other Target Keywords.

Consider Pure-Play Search Engines

Alternative Ad Networks such as:  7Search, ABCsearch.com, Marchex ,and  Miva . Granted they are the Second Tier Search engines they:

  • Cost less and give you decent results.
  • Target Topics and not General areas like the Big Guns; this might play in your favor since you are trying to cater to specific group of buyers.
  • Offer better CPA (Cost Per Action) and better ROI (Return On Investment).

Mastering PPC takes hard work, patience, persistence and a good grip on your campaigns,  and since you are who is calling the shots: You have the option to make PPC work for you or you can work for it… I’ll take the first one anytime!



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PPC Basics: How To Make Your Business “CLICK”

author Topmaker | timestamp July 26, 2009 | categories 5 Comments

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations: . Pay per placement . Pay per performance . Pay per ranking . Pay per position . Cost per click (CPC) PPC advertising is usually done with the following standard procedures: 1. Setting up an account and/or deposit funds. 2. Creating a keyword list. 3. Choosing (and setting up) an account with a PPC search engine. 4. Bidding on the ad placement, including the search result words or phrases. 5. Writing out an ad copy. 6. Setting up the ‘landing pages’ for your ads. 7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

  • Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.
  • Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
  • Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
  • Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign: 1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all. 5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones. 6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this: - Discount offers - Testimonials - Celebrity/famous endorsers - Money-back guarantees - Freebies - Reverse psychology - Major benefits (“Lose weight“) - Direct instructions (“Click here“)

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.



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PPC Basics: Affordable PPC search engine advertising

author Topmaker | timestamp July 22, 2009 | categories 2 Comments

PPC search engine advertising is by far the most affordable form of advertising available.  PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.

However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.

Qualified traffic with PPC search engine advertising

One of the benefits of PPC search engine advertising is that it provides qualified traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. PPC search engine advertising is also the fastest way to get a reasonable return on investment.

A bidding process is used to establish the price of a specific keyword. In general, the budget for PPC search engine advertising may be a $100 to $100,000 depending on the number of keywords used. These prices can skyrocket in just minutes as more and more sites bid for the same keyword thus causing the prices to jack up.

PPC ads are placed alongside search engine results to which they are relevant. The highest bids for a specific keyword or phrase gets top billing on the search engine results page. Getting top placement provides greater odds for a PPC ad to get clicked by a qualified searcher.

Elements of PPC search engine advertising

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. Proper management of PPC search engine advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place. This gives a site the opportunity to turn off any PPC ad that is not performing at its best. PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad. The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company. To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.

How to use PPC search engine advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale. Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.



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PPC Basics: PPC Advertising for Maximum Web Promotion

author Topmaker | timestamp July 21, 2009 | categories 9 Comments

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising :

1. You need not be a genius in computer and technology to be able to run this ad campaign. 2. Immediate results are seen after a few days. 3. No need to make a website conform to the SEO rules. 4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising. 5. You can make use any search engine available. 6. You can type in any keyword you like. Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose. 2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising. 3. Inability to pay for the fees next month would mean removal of your website on the paid listings. 4. This advertising can only be used temporarily because it is difficult to handle in the long run. 5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign. But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.  These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget. 

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.    More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.        



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