Viral Marketing Series Part 13: “Folksonomies” – a New Viral Marketing Tool

“Folksonomies” -  a New Viral Marketing Tool

   A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing [...]



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