Viral Marketing Series Part 14: B2B Marketers Do It, Too

 B2B Marketers Do It, Too   They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has [...]

June 14th, 2009 | Tags: , , , , , , , , , , , , , , | Category: Internet Marketing | Leave a comment

Viral Marketing Series Part 13: “Folksonomies” – a New Viral Marketing Tool

“Folksonomies” -  a New Viral Marketing Tool

   A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing [...]

June 13th, 2009 | Tags: , , , , , , , , , , , , , , , , , , , | Category: Internet Marketing | Leave a comment


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