Viral Marketing Series, Part 12: Getting a “Buzz” On

Getting a “Buzz” On

   Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to [...]

Viral Marketing Series Part 10: Using Chat Rooms in Viral Marketing

Using Chat Rooms in Viral Marketing

   Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if they are used the right way, these channels can be great to communicate with the market – especially to establish a dialogue with customers.

   Have you ever [...]

Viral Marketing Series Part 9: Using E-Mail to Achieve Objectives

 Using E-Mail to Achieve Objectives

   Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way [...]

Viral Marketing Series Part 7: Using Forums in Viral Marketing

Using Forums in Viral Marketing

   Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect.

   Forums aren’t marketplaces but [...]

Viral Marketing Series Part 6: Using Videos in Viral Marketing

Using Videos in Viral Marketing More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated.  Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five [...]


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