Micro Niche VS Macro

    Have you fished before?
Sounds strange to compare Internet Marketing to Fishing; I know, but keep on reading for a minute:

   Do you remember watching a fisherman toting that small net on a sitck around? It is for catching the small fish which he would use later to hook the BIG ONES, the same applies to Internet Marketing Niches!
   When you concentrate on a Micro Niche; you are using that same small net to land a lot of small leads and sales which will bring in the big ones; and if you have enough of them, you would not need the big ones anyway!
   Which brings in the Focus in your marketing strategy, zooming in on a very specific niche (a.i Micro Niche) will give you:

• Smaller overhead and expenses when it comes to advertising or bidding on Keywords
• Less competition in the marketplace
• The ability to offer and maintain Quality products to promote

   If you are promoting Fishing Gear for an example ( which is a Macro Niche ); you will attract a few customers, but on the other hand, marketing Fishing Rods ( Micro Niche ) is a lot easier and there are a lot of fishermen looking for the right one!
   Finding the micro niche requires a bit of research; but Micro Niche Tool will give you a helping hand and a headstart.
   As a friend of mine says: Narrow your focus and get your rewards in more sales!
Who said internet marketing is not fun? ...we've just gone fishing!