Rebecca Caldwell is a marketing strategist and growth consultant with 14 years of experience, specializing in data-driven performance optimization and marketing automation for e-commerce and B2B companies. She has led digital transformation projects for over 80 businesses across Europe and North America.
Rebecca's core expertise lies in performance marketing and conversion optimization, where she combines advanced analytics with strategic thinking to unlock measurable growth for her clients. Her methodological approach is deeply analytical yet pragmatic, focusing on implementing sustainable systems rather than quick fixes. She believes that successful marketing is built on three pillars: understanding customer behavior through data, creating seamless automation workflows, and continuously testing and refining strategies. Rebecca primarily works with scale-up companies and established e-commerce brands that are ready to move beyond basic tactics and build sophisticated marketing engines. One of her signature projects involved redesigning the entire customer acquisition funnel for a B2B SaaS company, integrating SEO, paid search, and marketing automation to reduce their cost per acquisition by 63% while tripling qualified leads. Her strategic value lies in her ability to bridge the gap between marketing technology, creative positioning, and business objectives, ensuring that every marketing initiative directly contributes to bottom-line results. She excels at transforming complex marketing challenges into clear, actionable roadmaps that teams can execute with confidence.