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Product strategy: aligning features with customer needs

In the dynamic landscape of product development, aligning features with customer needs is paramount for success. As markets evolve and consumer expectations shift, organisations must adopt sophisticated strategies to ensure their products remain relevant and valuable. This alignment process goes…

How to set the right price? strategies and mistakes to avoid

Setting the right price for your products or services is a critical business decision that can significantly impact your profitability and market position. It’s a delicate balance between maximising revenue and maintaining competitiveness. With the ever-evolving market dynamics and consumer…

How to define personal sponsors to tailor your marketing content effectively?

In today’s hyper-competitive marketing landscape, personalisation is no longer a luxury—it’s a necessity. Defining personal sponsors and tailoring content to their specific needs can significantly boost engagement, conversions, and ultimately, ROI. This approach allows marketers to create highly targeted campaigns…

Reputation management: how to respond to negative feedback online?

In today’s digital landscape, online reputation can make or break a business. With customers increasingly turning to the internet to voice their opinions, managing negative feedback has become a critical skill for companies of all sizes. Effective reputation management goes…

The future of marketing: predictions for the next five years

The marketing landscape is poised for significant transformation over the next five years. As technology continues to advance at a breakneck pace, marketers must adapt to new paradigms and leverage emerging tools to stay competitive. From artificial intelligence revolutionising customer…

The evolution of marketing: from traditional to digital dominance

Marketing has undergone a remarkable transformation over the past few decades. The shift from traditional methods to digital strategies has revolutionized how businesses connect with their audience. This evolution reflects the changing consumer behaviour, technological advancements, and the increasing importance…

Media and non-media communication: what are the differences?

Marketing is an important discipline for a distribution company. Indeed, in order to successfully launch a product or service for sale, there are steps to follow in the application of a marketing strategy. The most basic is communication. But in…