Marketing

The key principles of user experience every marketer should know

User experience (UX) design is a critical component of successful digital marketing strategies. As the digital landscape evolves, marketers must understand and apply UX principles to create engaging, effective, and memorable interactions with their target audience. By mastering these key…

How to use user feedback to improve your website’s UX?

User feedback is the cornerstone of effective website user experience (UX) design. By tapping into the insights and opinions of your actual users, you can make informed decisions that lead to meaningful improvements in your website’s usability, functionality, and overall…

PIM and SEO: how optimized product data boosts search performance?

In the competitive landscape of e-commerce, visibility is paramount. Product Information Management (PIM) systems have emerged as powerful allies in the quest for improved search engine performance. By centralizing and optimizing product data, PIM solutions offer a strategic advantage in…

Integrating PIM with your digital marketing stack: best practices

In today’s rapidly evolving digital landscape, businesses face the challenge of managing vast amounts of product information across multiple channels. Product Information Management (PIM) systems have emerged as a crucial tool for centralising and optimising product data. However, the true…

What is a PIM system and why it’s critical for product-driven businesses?

In today’s digital marketplace, managing product information efficiently is crucial for businesses to stay competitive and meet customer expectations. Product Information Management (PIM) systems have emerged as a vital tool for organizations looking to streamline their product data processes and…

How PIM improves consistency and accuracy across marketing channels?

In today’s complex digital landscape, maintaining consistent and accurate product information across multiple marketing channels is a formidable challenge for businesses. Product Information Management (PIM) systems have emerged as a crucial tool to address this challenge, offering a centralised solution…

Creating long-term business value through customer-centric marketing

In today’s competitive business landscape, customer-centric marketing has emerged as a powerful strategy for driving sustainable growth and long-term value. By placing the customer at the heart of every decision and interaction, companies can forge deeper connections, increase loyalty, and…

How to measure and compare marketing campaign results over time?

In the dynamic world of digital marketing, measuring and comparing campaign results over time is crucial for optimising performance and achieving long-term success. As marketing strategies evolve and consumer behaviours shift, it’s essential to have robust methodologies in place to…

How to build a press kit that gets your business noticed

In today’s competitive business landscape, standing out from the crowd is crucial. A well-crafted press kit can be the key to capturing media attention and propelling your business into the spotlight. This powerful tool serves as a comprehensive information package,…

The role of PIM in accelerating e-commerce growth

In the rapidly evolving landscape of e-commerce, Product Information Management (PIM) has emerged as a crucial tool for businesses aiming to stay competitive and drive growth. As consumer expectations rise and the complexity of product data increases, PIM systems have…