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The evolution of marketing: from traditional to digital dominance

Marketing has undergone a remarkable transformation over the past few decades. The shift from traditional methods to digital strategies has revolutionized how businesses connect with their audience. This evolution reflects the changing consumer behaviour, technological advancements, and the increasing importance…

Corporate coaching: development and management of a company too

More and more companies are investing in business coaching to optimize their development or to boost the management skills of their team. Other objectives motivate the use of this form of coaching, which has already contributed to the success of…

Media and non-media communication: what are the differences?

Marketing is an important discipline for a distribution company. Indeed, in order to successfully launch a product or service for sale, there are steps to follow in the application of a marketing strategy. The most basic is communication. But in…