Published on : 16 May 20225 min reading time

It can be challenging to test your landing page, conversion rates, and various other factors to determine the best path to completion. There are so many variables that can affect the outcome. It can be difficult to know if your testing was effective. If you’ve ever tried to test out your landing page or conversion rate before, you’d probably be left with a sense of defeat and frustration. But that doesn’t mean you can’t do it right the first time. Here is how the testing works and how it can improve your conversions.

Understanding What AB testing is, How it Works, and Why You Need It

What is A/B testing? It is a form of experimental testing that can be performed on various aspects of your marketing strategy, such as your landing page, AdWords campaigns, and more. A/B testing is also referred to as split testing. The software works by creating two versions of the same page or campaign (A to B testing). Essentially, you’re splitting up the target audience into two different groups and having them view each version separately. Then, after they’ve completed their visit or conversion, the software will calculate the difference between how many people completed each version and the average completion rate across both versions. By doing this test over time (of course, you’ll want to keep track), you can compare which version performs best and determine if changes need to be made to your marketing strategy. Below are the impacts of AB testing and why you need it.

Lower Bounce Rate

A higher bounce rate is considered a bad sign for any company, especially if they are trying to begin a new marketing campaign or something else. On the other hand, if your bounce rate is very low, it must be related to your website’s conversion rate because you can easily predict this by conducting the test. Just look at how weird it would be for someone who has visited your website two different times and has seen only a 2% conversion value each time. Take note that not all landing pages have the same bounce rates anyway. For example, some landing pages can have up to 17%, while others can have low bounce rates like 2%.

Infographics Can Be Helpful For Some Products

We can’t deny that some landing pages deserve high attention and are worth to be tested. Infographics are the best example of such landing pages that can be worth testing. However, your decision should depend on the kind of product you want to sell or market. If it’s an informational product, an infographic may not be the best way to go about it because you want to know what your visitors think or would like regarding what you have sold or marketed. That’s why informative products need a different kind of design than ones that offer more entertainment value, and they may not require as much testing as others since this is more like a feeling to determine if something is right or not. Still, you shouldn’t make any assumptions about what works and what doesn’t since each of these elements can change. It all depends on how well people react to each of these elements throughout the test period you set for this particular design element.

The More Eye Catching Your Landing Page is, The Better It Is

As a business owner, you need to know that every landing page is subjective, and one should consider what works for them. There’s no “right” answer here since there is no one-size-fits-all approach for the landing page designs. You first have to figure out what kind of landing page you want to create and how you want it to look compared to other landing page designs. Afterwards, you will need to work with the components that would make your landing page stand out from the rest, like your call to action, placement of your marketing message, and graphics that support the theme of this type of content. With the testing, you can enhance your landing page and improve your business. Testing your pages, videos, and newsletters can be a great way to discover what works best for your site and customer interactions. But it can also be difficult and time-consuming, especially if you’re testing many different versions of the same page or offering a lot of different products. We hope that this article has demystified ‘what is AB testing’ and how it can enhance your business. A/B testing enables you to pair different versions of your website, product, or service with different customers. The goal is to see which version is most profitable and appealing to your ideal customer.