Communication

A/B Testing: How it works and why you need it

It can be challenging to test your landing page, conversion rates, and various other factors to determine the best path to completion. There are so many variables that can affect the outcome. It can be difficult to know if your…

What is Branding? A brand management tool?

In order to enhance its brand image, every company must adopt a precise marketing approach. Among the strategies that can be used in this sense is Branding. But what exactly is it? Branding: focus on marketing techniques The promotion of…

Opt for the tote bag, the trendy marketing trump card!

All means are good to promote your brand’s products or activity. The personalized tote bag is a very good tool for this purpose. It is particularly useful and multifaceted. This personalized tote bag can be adapted to any event or…

How to equip yourself for a stand at a trade fair?

The trade fair is the ideal place for a company to make itself known or to approach new customers. It is also an opportunity to showcase the company through its stand. With this in mind, several companies specialising in the…

The essential tools in digital marketing

Marketing has always been a fundamental point in a company’s public relations strategy. Indeed, it allows them to stand out and to better position themselves against the competition. Following the evolution of new technologies, the impact of digital marketing has…

Communicating via social networks: which one to choose for your company?

In the life of a company, knowing how to communicate is important. Communication has currently evolved in several forms in order to be more efficient. The use of communication tools is a reliable method to attract audiences, but also to…

The press kit: essential for a good presentation of your brand

Communicating is the backbone of a brand, an event or a company. To this end, the press kit presents an opportunity to showcase a product. What should be understood about this document? What should be included? What should be taken…

Digital communication strategy: why go inbound?

Although it is a popular term today, many people are still unaware of the importance of inbound marketing. Yet it is a science that requires organization, perseverance and effort. With this strategy, you have to go through four steps: attraction,…

Media and non-media communication: what are the differences?

Marketing is an important discipline for a distribution company. Indeed, in order to successfully launch a product or service for sale, there are steps to follow in the application of a marketing strategy. The most basic is communication. But in…