Communication

Communicating via social networks: which one to choose for your company?

In the life of a company, knowing how to communicate is important. Communication has currently evolved in several forms in order to be more efficient. The use of communication tools is a reliable method to attract audiences, but also to…

The press kit: essential for a good presentation of your brand

Communicating is the backbone of a brand, an event or a company. To this end, the press kit presents an opportunity to showcase a product. What should be understood about this document? What should be included? What should be taken…

Digital communication strategy: why go inbound?

Although it is a popular term today, many people are still unaware of the importance of inbound marketing. Yet it is a science that requires organization, perseverance and effort. With this strategy, you have to go through four steps: attraction,…

Media and non-media communication: what are the differences?

Marketing is an important discipline for a distribution company. Indeed, in order to successfully launch a product or service for sale, there are steps to follow in the application of a marketing strategy. The most basic is communication. But in…